Find the right people before writing the email. Learn how to define an ideal customer profile, identify buying signals, build relevant prospect lists and check contact data.
Y Combinator · Targeting
Y Combinator introduces cold email as a way for founders to reach potential customers. Use the lesson to connect customer selection with a message that can start a sales conversation.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A tutorial combines Apollo prospect data with Claude Code in a lead-generation workflow. Use it to understand how research and automation can fit together when building a targeted list.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A practitioner’s approach to generating leads through cold email. Use it to review your prospecting process rather than treating the title’s ranking claim as established evidence.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A short tutorial on sourcing prospects from LinkedIn with cost in mind. Use it to explore a lead-finding workflow, then evaluate the relevance and quality of the contacts it produces.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A comparison of Apollo and Prospeo for cold email prospecting. Use it to identify which data-sourcing workflow fits your needs before choosing a tool.
Original publisherAaron Shepherd | GrowthFlare · Targeting
This tutorial targets recently funded startups and moves through finding leads, enriching them and writing scripts. Use it to connect a business event with a relevant outreach angle.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A guided introduction to using Apollo for prospecting. Use it to get oriented in the tool before building and refining a list for a specific audience.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A Clay-based approach to building an outbound pipeline. Use it to explore how prospecting workflows support sales conversations; the meeting count is the creator’s claim.
Original publisherAaron Shepherd | GrowthFlare · Targeting
A lesson on finding prospects with a plausible need for your service. Use it to make audience selection more deliberate before investing in outreach volume.
Original publisherY Combinator · Targeting
Michael Seibel discusses reaching investors by cold email. Use this founder-focused lesson to think about recipient fit and the information an investor needs to understand an approach.
Original publisherAlex Berman · Targeting
A practitioner’s analysis of list quality, offer fit and relevance in outbound campaigns.
Original publisherJosh Braun · Targeting
Review a compact outreach example and the discussion about relevance and the ask.
Original publisherr/gtmengineering · Targeting
A practitioner’s regional perspective on targeting and the limits of volume-first outreach.
Original publisherEric Nowoslawski · Targeting
A lesson on building lists of target accounts for outbound. Use it to define the companies you want to reach before moving on to individual contacts.
Original publisherEric Nowoslawski · Targeting
An overview of tools for finding contacts at target accounts. Use it to connect account selection with the practical work of identifying people to approach.
Original publisherEric Nowoslawski · Targeting
Open job listings provide a concrete signal for selecting accounts. Use the workflow to connect a hiring need with an outreach angle relevant to that company.
Original publisherEric Nowoslawski · Targeting
A Clay workflow for scoring leads by fit. Use it to translate your ideal-customer criteria into a way of prioritizing prospects.
Original publisherEric Nowoslawski · Targeting
A workflow for reaching companies after a funding event. Use it to connect a timely business signal with account selection and an outreach proposal.
Original publisherEric Nowoslawski · Targeting
A targeting workflow uses LinkedIn events, posts and groups as context. Explore audiences defined by interests rather than relying only on job titles and company size.
Original publisherEric Nowoslawski · Targeting
A lesson on targeting accounts through the technologies they use. Build a more specific audience when your offer relates to an existing tool or software stack.
Original publisherGreat lessons. Different perspectives.
The internet’s cold-email knowledge,
with a little more direction.
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